Remember when everyone thought Snapchat was just a novelty app? Something trivial, used by kids? How we all rolled our eyes when Snapchat had the audacity to turn down a $3 billion buyout from Facebook?
And do you also remember, earlier this month, when we told you that Snapchat is now more popular than Twitter amongst 18-34 year-olds? Well, a new study has revealed that 70 percent of U.S. college students now post to Snapchat daily, compared to just 11 percent who do the same on Facebook.
Twitter finished second in the July 2014 polling by Sumpto, with 46 percent of the 18-24 year-old respondents posting at least once per day. Instagram (10 percent) finished last.
That’s impressive enough for Snapchat, but here’s where it gets really interesting: college students think that Snapchat is the social network with the highest level of privacy, with 35 percent rating it as the most secure and just 11 percent as the least. Conversely, 45 percent cited Facebook as the network with the least privacy, and 30 percent picked Twitter.
No wonder Snapchat is now being valued at $10 billion.