Snapchat Courting Major Media Brands for News Service
CNN, ESPN, BuzzFeed and Vice are reportedly in talks with Snapchat to partner up for the app's forthcoming news service.
Digiday got its hands on a mock-up of Snapchat’s forthcoming news service, which included a handful of major media outlets, including: CNN, BuzzFeed, Vice, ESPN, National Geographic, the Daily Mail, Cosmopolitan and People. Comedy Central and Vevo were also included in the mock-up.
While previous reports indicated that the service would be dubbed “Snapchat Discovery,” the mock-up had the moniker “Discover.” ESPN and Vevo were the only companies that would confirm that they had talks with Snapchat about the service.
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