UPDATED: Snapchat Ads API Goes Live
The ads application-programming interface Snapchat announced in June became a reality last weekend.
The ads application-programming interface Snapchat announced in June became a reality last weekend.
Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms.
A Snapchat spokesperson confirmed via email that the nine Snapchat Ads Partners (listed below) are running Snap Ads—full-screen video ads with sound—and they are available in countries including the U.S., U.K., Canada and Australia.
Much like auctions from similar social networks, Snapchat’s auctions factor in the performance of creative, targeting and bidding in determining which Snap Ads to deliver.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in