Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.
SMS marketing company TextSprout published the following infographic to explore the successes of text marketing.
What do you think about SMS marketing? Does it annoy you or do you appreciate it when you receive a marketing text message on your cell phone from a company?
(Infographic via TextSprout)