YouTube Duo Smosh Lands Worldwide Distribution Deal for Movie
YouTube is a breeding ground for talent, with movie companies like Lionsgate taking a chance rising stars.
Between its $40 billion valuation and increasing star power of the creators, YouTube is becoming a breeding ground for the next generation of digital talent gone mainstream. The latest is a partnership with Dreamworks’ multi-channel network AwesomenessTV and Defy Media to finance the production of The Smosh Movie.
Smosh had more than 18 million YouTube subscribers and is already part of Defy Media’s network when Lionsgate picked up international distribution rights.
According to Variety, “The film may have a theatrical window in addition to digital and VOD, or it could be released day-and-date with digital or be digital-only… Shooting has been completed on the film, which is now in post-production.”
Lionsgate
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