Twitter And Facebook Can Add £200,000 ($325,000) To An SME's Bottom Line, Says Study

Social enterprises – that is, not-for-profit businesses set up to help the community or those at a disadvantage – are considerably more advanced in their use of tools such as Twitter and Facebook than other small and medium-sized organisations, which can mean a significant boost to their bottom line, suggests a new study by British telecom giant O2.

A survey of more than 500 of these enterprises revealed that almost two-thirds (64%) use social media in the daily running of their business, which compares with just one-in-ten traditional small businesses.

Some 85% of these social enterprises use Twitter, Facebook and/or LinkedIn to promote their products and services.

  • Facebook, LinkedIn (91%)
  • Twitter (70%)
  • Blogs (40%)

41% of those surveyed network online with other organisations and more than a third (38%) use these channels to liaise and develop ideas with other businesses.

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