Less Than 20% Of SMBs Are Using Twitter, Says Survey [STUDY]
Small and medium-sized brands across the U.S. are struggling to implement social media into their business model, reports eMarketer, citing a study from SMB Group.
Less than a quarter (24 percent) of small businesses – defined as those with between 24 and 99 employees – said that they currently used social media in a “strategic and structured way”, and, overall, just 12 percent have an active company Twitter profile.
Medium-sized companies (those with 100-999 employees) fared a little better, with one-third (33 percent) having a structured approach to their social strategy.
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