Smashwords Partners With Flipkart, "The Amazon of India"

Self-publishing platform Smashwords has formed a distribution alliance with Flipkart, India’s largest online bookseller. Flipkart counts about 9.6 million customers, including 1 million daily visitors. In addition, India is the fifth highest source of traffic for Smashwords after the US, UK, Canada and Australia.

Here is more from the Smashwords blog: “Flipkart representatives point to Nielsen BookScan Retail Panel data, which states that Flipkart holds 80% market share for online book sales in India and holds 40-45% market share for all trade book sales across physical stores and online.

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