SmartReply Warns of Messaging Price Hike
SmartReply, a mobile marketing firm, said it will increase pricing on text-message campaigns if Verizon Wireless puts its proposed 3-cent company messaging fee hike in place, MediaPost reports. This is the first of what we’re expecting to be a rather large backlash against the carrier’s plan.
“If Verizon’s new messaging charge does go ahead on November 1st as threatened, thousands of providers will also be forced to increase their price structures, including ours,” said Scott Springer, vice president for strategic services at Irvine, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in