A Breakdown Of How Smartphone Users Consume Local News [STUDY]

By Allison Stadd Comment

New research from mobile tech company StepLeader shows that adult US smartphone owners are increasingly turning to mobile apps and social media to consume local news.

More than 1 in 4 survey respondents said they had a news app from a local TV station installed on their phone in 2013.

And while 47% still cited local TV news broadcasts as their top source for local news, the local TV station’s app came in second at 17%, ahead of the local TV website (12%) and the local newspaper website (7%).

According to the StepLeader data, 5% rely on social media for local news, which is bound to continue to increase. Most certainly, Twitter makes up a large chunk of the social media bucket in this study.

Radio is now down to 1% as a source of local news.

In addition, those who used local TV news apps skewed well-educated, affluent, and older (62% were between 30 and 60 years old).

Lastly, while 92% of those with a local TV news app used it at least once during a 7-day period, 32% used it 7 or more times during that period (just less than the 36% who said they watched local news on TV that frequently).

What’s your go-to source for local news in 2013? Do you use Twitter more than you watch local TV news?

(Source: eMarketer. News image via Shutterstock.)