4 Key Strategies for Smarter Social CEOs [INFOGRAPHIC]

Increasingly so. By 2017, Forbes predicts CEO engagement on social media will double. And with good reason – 82 percent of people are more likely to trust a company whose CEO is active on social media.

But what makes a good social CEO?

Posting with an agenda in mind is a big plus. Stay on brand-message and create clear talking points about your area of expertise.

Try to balance personal updates with professional messaging. The best social CEOs appear engaging and approachable.

Don’t