#SmallBizSat Squeezed Out on Twitter by Black Friday, Cyber Monday

Some of the biggest shopping days in the American market are coming up soon, as Black Friday and Cyber Monday shoppers discuss deals on Twitter.

Some of the biggest shopping days in the American market are coming up soon, as Black Friday and Cyber Monday shoppers discuss deals on Twitter.

However, the conversation on Twitter around Small Business Saturday has been minimal compared to those two.

Brandwatch tracked the Twitter mentions around Black Friday, Cyber Monday and Small Business Saturday over the past two weeks. They’ve seen more than 189,000 mentions of Black Friday and nearly 9,300 mentions of Cyber Monday, but only about 4,500 mentions of Small Business Saturday.

But what are people talking about most? Naturally, electronics have dominated the conversation on Twitter.

image016

While both men and women are talking about electronics on Twitter, Brandwatch data shows that the gender breakdown on the clothing conversations skews female.

image017Brandwatch found that the clothing deal many women are talking about on Twitter comes from Victoria’s Secret, which has dominated the brand-based conversation these past two weeks.

Brandwatch

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in