Small Businesses Still Treading Water on Social Networks

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By Cameron Scott 

Adoption of Internet technologies lags among small businesses, driving fierce competition for their loyalty among tech companies. The issue is largely one of time: Small business owners struggle to find the time to manage their online presences and keep up with best practices.

Vertical Response, an email communications provider geared toward small businesses, conducted a survey of 500 small business owners to learn about their online habits.

Two-thirds of small business owners are using social media more this year than they did last, the company found. Nearly half spend six or more hours a week using social media; a third would rather spend less time. The so-called SMB constituency has yet to discover second-wave social networks: 90 percent use Facebook and 70 percent use Twitter, but just a quarter use Pinterest and a third use Google+.

The full results are in the infographic below.

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