Just 32% Of Small Business Owners Think Social Media Marketing Is Effective [STUDY]

Social media platforms such as Twitter and Facebook have revolutionised the marketing departments of many brands, but that doesn’t mean that these tools are applicable to all business types. Nor does it mean that social media can effortlessly convert a pig’s ear of a commercial venture into a lucrative sow’s purse. It takes work and it takes effort, but it also takes the right kind of people, and the right kind of business.

Small business owners (SBOs) have perhaps struggled more than any other to successfully implement a social media strategy into their marketing.

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