Facebook mentions of Small Business Saturday were 1,200 percent higher on the actual day (Nov. 30) than during the week leading up to it, and the #smallbusinesssaturday hashtag saw usage skyrocket 2,300 percent that same day, according to statistics from the social network.
Mentions of “shop small” were also up 550 percent, while the #shopsmall hashtag saw a 900 percent jump in usage.
The top five demographics discussing Small Business Saturday on Facebook were:
- Women 25 through 34
- Women 35 through 44
- Women 45 through 54
- Women 18 through 24
- Men 25 through 34
And the top 10 states discussing the shopping initiative were:
- New York
- New Jersey
- North Carolina
Readers: Did you post about Small Business Saturday this past weekend?