Small Business Saturday buzzed through Facebook

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By Justin Lafferty

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While we know that Facebook users love to post about Black Friday, the same rings true about Small Business Saturday. Facebook tries to help small businesses however possible, and the company’s Director of Small Business, Dan Levy, previously told Inside Facebook that a good chunk of the site’s advertising base consists of non-chain stores.

Facebook recently released some statistics showing how popular Small Business Saturday — the counterpart to Black Friday — was on the site. Mentions related to Small Business Saturday were 1,200 percent higher on the day compared with the week leading up to it.

The site noted that the hashtag #SmallBusinessSaturday had the biggest jump in usage this past Saturday, up 2,300 percent over the daily average in the week leading up to the event. Shop Small-related mentions also saw a big jump on Small Business Saturday (vs. the previous week’s daily average). The term saw a 550 percent increase, while the hashtag a 900 percent leap.

Top 5 demographics, in terms of Small Business Saturday buzz on Facebook:

  1. Women 25-34
  2. Women 35-44
  3. Women 45-54
  4. Women 18-24
  5. Men 25-34

Top ten locations buzzing about this:

  1. California
  2. New York
  3. New Jersey
  4. Florida
  5. Illinois
  6. Michigan
  7. Georgia
  8. North Carolina
  9. Maryland
  10. Massachusetts

Facebook currently has a global total of 25 million active small business pages. Small business tips from American Express can be found here.

Image courtesy of Shutterstock.