Only 10% Of Small Businesses Use Twitter As Part Of Their Marketing Strategy [INFOGRAPHIC]
Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels such as Twitter and Facebook can deliver just as much (if not more) value for independent, mom and pop businesses as they can for national and international brands.
Of course, it’s one thing to use social media, but quite another to use it effectively. So how have independents fared in building their online presence?
Small business blog Intuit partnered with visualization gurus Column Five Media to produce this infographic which takes a closer look at how small businesses are working with the web.
Key takeaways:
- 44% of small businesses use social media to grow their brand – of these 35% use Facebook, 15% use LinkedIn and just 10% use Twitter (huge opportunity there!)
- 45% say that their social strategy has met their expectations; 36% say it has...
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