Slide Confirms Cuts to Ad Sales Staff, Continues to Shift Focus

Late last month, we reported that direct to consumer virtual goods sales were now accounting for at least half of Slide’s revenues, and that the company is working on its own payment platform. Today, GigaOm reports that the company has laid off several members of its sales staff. Levchin confirms that the company is refocusing on larger, custom integrations in the $500,000 range instead of lower-margin deals in the $30,000 to $50,000 range.

The changes reflect the difficulties Slide has had selling more “traditional” ad units inside their network of social applications.

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