How Did Slate Double Its Facebook Referrals?

Journalists were all about Facebook Wednesday, as the company conducted its first-quarter earnings call. The social network returned the favor Thursday, offering up best practices for journalists and best practices for media companies’ pages, as well as a case study highlighting the successful run on Facebook by Slate.

Journalists were all about Facebook Wednesday, as the company conducted its first-quarter earnings call. The social network returned the favor Thursday, offering up best practices for journalists and best practices for media companies’ pages, as well as a case study highlighting the successful run on Facebook by Slate.

Facebook said Slate doubled its referrals from the social network between the second quarter of 2012 and the first quarter of 2013, crediting the online newsmagazine for its use of optimized Open Graph tags to ensure that its content is displayed properly within News Feed, and with its use of “clean titles, detailed descriptions, and large thumbnail images, which leads to rich previews on Facebook that generate higher click-through rates and drive more traffic.”

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