SkinnyScoop Has Pinterest's Retail Appeal to Women on, Well, Estrogen
Tech geeks may scoff at Pinterest for its heavily female user base, but e-commerce sites do not. That’s because women handle most discretionary spending in the U.S., deciding what to buy and buying it. Which leads to the success of mommy blogs and, as of today’s alpha launch, to websites like SkinnyScoop, a “cheat sheet” for consumer decisions aimed at women 25 to 50 years old.
Tech geeks may scoff at Pinterest for its heavily female user base, but e-commerce sites do not. That’s because women handle most discretionary spending in the U.S., deciding what to buy and buying it.
Which leads to the success of mommy blogs and, as of today’s alpha launch, to websites like SkinnyScoop, a “cheat sheet” for consumer decisions aimed at women 25 to 50 years old.
Yes, the name is awful — and the tagline is worse.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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