Siri - Now Less Accurate Than The Average Teenager

Siri has been available on the iPhone 4s for over 8 months now, so it probably comes as no surprise to many iPhone owners that this app isn’t ac accurate as Apple’s commercials lead you to believe.

A team of analysts at Piper Jaffray have run Apple’s virtual assistant app through a battery of test, and they found that Siri understood the question just over 4 times out of 5.

Siri was asked a total of 1600 questions, half in a quiet room and half on a busy street.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in