Sina Weibo Now Charging for New Premium Features

Sina Weibo, the Twitter of China, is now charging members for premium features, and the success may hint at a possible monetization model for Twitter itself - although it seems unlikely. Sina Weibo is making the move after they posted a $13.7m loss for its first quarter in May. The new services will allow for greater personalization, mobile access and security and will carry a monthly fee of 10 RMB ($1.57).

Sina Weibo, the Twitter of China, is now charging members for premium features, and the success may hint at a possible monetization model for Twitter itself – although it seems unlikely. Sina Weibo is making the move after they posted a $13.7m loss for its first quarter in May. The new services will allow for greater personalization, mobile access and security and will carry a monthly fee of 10 RMB ($1.57).

The users who sign up for premium services will get a golden VIP crown, and will have access to 15 VIP features, according to the Tech

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in