Simply Measured Acquires DataRank
Social media analytics provider Simply Measured announced its acquisition Tuesday of social intelligence provider DataRank.
Social media analytics provider Simply Measured announced its acquisition Tuesday of social intelligence provider DataRank.
The companies said in a release that the combination of Simply Measured’s social measurement capabilities, including social return on investment, with social intelligence technology from DataRank will enable the merged entity to offer its clients “the most comprehensive analytics solution in the fast-growing social measurement market.”
Simply Measured also acquired social attribution and ROI provider Inside Social in August.
Simply Measured CEO Adam Schoenfeld said in the release announcing the acquisition:
The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in