REPORT: How Effective Is Timeline For Pages? The Eyes Have It

Simple Usability tapped into the insights of a very effective, discerning analytics and research tool to determine which elements of Facebook's new timeline for pages are effective at drawing the attention of users and which aren't: the human eye.

Simple Usability tapped into the insights of a very effective, discerning analytics and research tool to determine which elements of Facebook’s new timeline for pages are effective at drawing the attention of users and which aren’t: the human eye.

The company conducts market research by using eye-tracking technology, and it recorded the eye movements of users as they scanned the timeline pages of six large brands to come up with its conclusions:

Simple Usability said of its study:

By recording eye movements and actions while users browsed online, we could see exactly what elements each user was drawn to, distracted by, and engaged with.

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