Simon & Schuster Has New Social Media App

Publisher Simon & Schuster has a new Facebook app called Book Battle. Using the app, fans can vote on their favorite book preferences in a series of literary “match-ups.”

The match-ups pit two literary topics against each other in a slideshow format and you can vote on which you prefer: Chick lit or horror books, Stephen King’s Under The Dome or Duma Key.

The inaugural match-up is Cassandra Clare’s Mortal Instruments versus the author’s Infernal Devices series.

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