Simon Cowell To Launch Global Talent Search On YouTube This Wednesday

Simon Cowell says that YouTube "has literally changed the music business for the good," and he’s tapping into YouTube in a major way with The You Generation, the world’s first global audition channel on YouTube.

Simon Cowell says that YouTube “has literally changed the music business for the good,” and he’s tapping into YouTube in a major way with The You Generation, the world’s first global audition channel on YouTube.

The You Generation officially launches this Wednesday, March 20, and, according to Virgin Media, an official statement from Cowell’s record label, Syco, said, “The channel offers people with unconventional and original talents the opportunity to become the next internet star.”  Virgin Media reports that, “Simon is hoping to find a singer who can match the popularity of YouTube sensation Justin Bieber.” 

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