Silicon Beach Fest: What Facebook admins can learn about content marketing

When it comes to content marketing, many Facebook page admins are still figuring out what works. Speaking at Silicon Beach Fest on Thursday in Santa Monica, Calif., panelists from Demand Media, Experian (which manages a Facebook Preferred Marketing Developer in Alchemy Social) and Outbrain discussed how brands think about developing and marketing content, as well as how Facebook can play a role.

Even if you’re not in the business of writing blog posts and coming up with ad campaigns for your brand, there were some Facebook-relevant takeaways from the session for any level of Facebook page manager.

1) Define your goal clearly

One of the pitfalls that panelists identified was broadening your approach so much that there was no measurable benefit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in