Cloud-based self-serve social marketing platform Shoutlet announced Thursday that it raised $15 million in series-C funding from FTV Capital, bringing the company’s outside investment total to $24.2 million.
Shoutlet said the new funding will be used to further develop its Social Canvas Facebook tab creator and contest developer, its Social Switchboard trigger-based campaign publisher, and its Social Profiles data acquisition and analytics tool.
The company said it will also add staff across all departments, including the expansion of its account management and technical support offices in San Francisco, New York, and London.
Recent additions to its client roster of more than 400 companies managing over 6,000 social media accounts in 50 countries include Canon, Nokia, Wrangler, K-Swiss, NASCAR, and Sandals Resorts.
Chief Executive Officer Jason Weaver said:
The way brands and agencies manage social marketing is changing rapidly. For the first time, marketers are seeing a self-serve platform provide power and flexibility not easily accessible via service-based tool vendors. The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model. Providing truly actionable data, dynamic content, and trigger campaigns are all unique to Shoutlet. The new funding will allow us to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire to control their own destiny.