Should Your Brand Jump On a Trending Holiday Hashtag?
Authenticity is paramount and you should consider your objectives before deciding to join a trending topic.
Most major brands have at least dipped their toe into the hashtag pool this holiday shopping season, but can hashtags really make much of a difference in a campaign?
If managed properly, and thought-out well, definitely.
SocialTimes spoke with Postano president Justin Garrity and Ben Hordell, partner at DXagency, about ways that brands can best use hashtags this holiday season.
At this stage of the game, brands have thought out campaigns long ago. If you’re just now planning this, it may be too late.
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