12% Of Google Searches Have Been Affected... Why Didn't You Notice?

The fact that "Google" is now longer just a company name but a verb in every language means it was, of course, major news last week when the online search giant announced it would change the way it carries out its Web searches. With the announced upgrade to its ranking algorithm, Google said it intended to beat back low-quality search results and deliver higher quality contents. What does the change really mean, and how is it working for you?

The fact that “Google” is now longer just a company name but a verb in every language means it was, of course, major news last week when the online search giant announced it would change the way it carries out its Web searches. With the announced upgrade to its ranking algorithm, Google said it intended to beat back low-quality search results and deliver higher quality contents. What does the change really mean, and how is it working for you?

Described by Google as, “a pretty big algorithmic improvement to our ranking,” the change will give higher rankings to sites with original content, in-depth reports or “thoughtful” analysis.

The change to the company’s secret, much-discussed algorithm comes after vocal criticism, largely from the tech community, that it had fallen victim to so-called “content farms,” resulting in an increase in cheap, low-quality content being rewarded by Google with top results.

“This

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