5 Facebook Updates That Affect Business Pages

Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you'll want to know about them. Let's jump right in.

Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.

Objective-Based Ad Creation

Facebook recently simplified its advertising options, announcing that the process of building ads has been rethought and re-created to focus on advertisers’ objectives.

According to sister blog Inside Facebook, the new ad flow will allow advertisers to create Facebook ads based on the following common objectives:

  • Clicks to website
  • Website conversions
  • Page post engagement
  • Page likes
  • App installs
  • App engagement
  • In-store offer claims
  • Event responses

Once businesses decide on objectives and build ads, Facebook will place the ads where they perform best.

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