5 Facebook Updates That Affect Business Pages
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you'll want to know about them. Let's jump right in.
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
Objective-Based Ad Creation
Facebook recently simplified its advertising options, announcing that the process of building ads has been rethought and re-created to focus on advertisers’ objectives.
According to sister blog Inside Facebook, the new ad flow will allow advertisers to create Facebook ads based on the following common objectives:
- Clicks to website
- Website conversions
- Page post engagement
- Page likes
- App installs
- App engagement
- In-store offer claims
- Event responses
Once businesses decide on objectives and build ads, Facebook will place the ads where they perform best.
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