Shopping rewards app Shopkick updates with in-app shopping

Shopping rewards application Shopkick has received a major update on iOS and Android this week, giving users the chance to purchase items directly from within the application, as well as organize their favorite items into “books” for sharing with friends or simply saving for later viewing.

The new update rewards users with the application’s currency, “Kicks” whenever they make a purchase at a partner retailer like Target, Bath & Body Works, Urban Outfitters, and more. Only a small variety of items are available to purchase within the app, but users are encouraged to also visit the actual brick and mortar stores for a larger selection.

In the application’s books section, users are now given the opportunity to like and favorite items for future viewing.