STUDY: Paid Facebook News Feed Posts Also Experience Organic, Viral Growth

For brands on Facebook, paid media not only increases the reach of News Feed posts, but it also bumps up organic and viral impressions by up to 200 percent, according to a study of more than 2,000 News Feed posts in the first and second quarters, which generated more than 2 billion impressions, by social rich-media platform ShopIgniter.

For brands on Facebook, paid media not only increases the reach of News Feed posts, but it also bumps up organic and viral impressions by up to 200 percent, according to a study of more than 2,000 News Feed posts in the first and second quarters, which generated more than 2 billion impressions, by social rich-media platform ShopIgniter.

The study by ShopIgniter also found that:

  • Post-click social rich media had an average conversion rate of 4.4
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