Facebook Marketers, Start Your Engines: ShopIgniter's Igniter 4.0 Aimed At Conversions

Social media marketing outfit ShopIgniter hopes to ignite more return on investment from Facebook and other social networks for brands and retailers with the launch of the latest version of its flagship product, Igniter 4.0.

Social media marketing outfit ShopIgniter hopes to ignite more return on investment from Facebook and other social networks for brands and retailers with the launch of the latest version of its flagship product, Igniter 4.0.

The goal of Igniter 4.0 is to enable brands and retailers to focus on “repeatable” customers by engaging them with rich posts, voting, commenting, curating, and sharing of content. The four components of its product suite are:

  • Promoter: A rich product posting tool that allows brands to create highly engaging posts for Facebook, Twitter, and Pinterest, including albums and rich-media in-stream posts for Facebook.
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