Shift Open Marketing Cloud Adds Moontoast Social Rich Media Ad Platform

By David Cohen 

The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.

Shift launched its Shift Open Marketing Cloud last month, aimed at gathering a suite of best-in-class marketing applications.

Moontoast will add its Moontoast Social Rich Media Ad Platform and its ability to enhance brands’ page posts with audio, visual, and interactive components.

Shift CEO James Borow said:

The industry’s current marketing clouds can’t keep up with the rapid pace of software innovation, and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs. Our mission is to build an ecosystem where marketers can work together, and we’re pleased to have Moontoast’s Social Rich Media Ad Platform as part of our collaborative marketplace.

And Moontoast CEO Blair Heavey added:

As consumers become more social and mobile, marketers and agencies are looking for best-of-breed solutions to help them manage their budgets for maximum impact and return on investment. We are excited to join forces with Shift and other leading marketing vendors including Kenshoo, SocialFlow, and Converto to help brands and agencies plan, create, execute, and measure holistic social and digital advertising initiatives.