Facebook SPMD Shift Updates Ad Platform
Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.
Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.
New features in Shift’s platform — the new version is in beta and currently available for select customers only — include:
- Advertising automation: Through a set of customized rules and triggers that leverage a diverse set of third-party services, advertisers can achieve alignment between campaigns and real-time data across channels and devices.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in