What Will Facebook Marketing Platform Shift Do With $6M In New Funding?

By David Cohen 

ShiftGraphic650Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.

Shift said the money will go toward international expansion of its Shift Open Marketing Cloud, adding that after opening its first international office in London in September, it is eyeing expansion into additional markets next year.

The Shift Open Marketing Cloud allows clients to access several marketing applications and data through one integrated platform, across Facebook, Twitter, and LinkedIn.

Shift Co-Founder and CEO James Borow said in a release announcing the funding round:

2013 has been a huge year for us. We launched our platform and have grown our sales by more than 300 percent, driven by global advertisers adopting the Shift Open Marketing Cloud. We are thrilled to have a partner in DN Capital that can help us hit the ground running in international markets. Its experience in helping companies scale in Europe will be integral in helping Shift continue to deliver brands and agencies the technology needed to break down data silos and create more efficient ways to execute marketing across organizations.

DN Capital Managing Partner Nenad Marovac added:

Shift and its Open Marketing Cloud have created a transformative experience for the marketing and advertising industry. This experience is evidenced by its lucrative list of customers, which include advertisers and brands such as American Express, Sony, AT&T, Red Bull, Marriott, Unilever, and L’Oreal. We look forward to bolstering the Open Marketing Cloud and growing Shift’s presence in Europe and beyond.