What Will Facebook Marketing Platform Shift Do With $6M In New Funding?

Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.

Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.

Shift said the money will go toward international expansion of its Shift Open Marketing Cloud, adding that after opening its first international office in London in September, it is eyeing expansion into additional markets next year.

The Shift Open Marketing Cloud allows clients to access several marketing applications and data through one integrated platform, across Facebook, Twitter, and LinkedIn.

Shift Co-Founder and CEO James Borow said in a release announcing the funding round:

2013 has been a huge year for us.

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