Facebook platform news: SPMD SHIFT expands into Europe


By Nancy Dunham Comment


SHIFT is still in high gear with its recent announcement that it will expand in Europe and open a London Office.

The Facebook Strategic Preferred Marketing Developer has had a host of news lately including the launch of its Media Analyzer, unveiled late last month.

SHIFT, which is based in Los Angeles, also has offices in Chicago, New York and Facebook’s former stomping grounds, Palo Alto.

SHIFT CEO James Borow commented on the company’s growth:

As social continues to gain a larger share of the overall ad budget for marketing campaigns across the globe, we want to provide marketers the technology they need to efficiently manage, advertise and analyze their marketing initiatives in real-time. We currently work with 10 out of the 20 top global advertisers, therefore our expansion into Europe is a natural progression.

Casey McDevitt, SHIFT’s director of international sales, will be charged with leading SHIFT’s new international operation.