Facebook COO Sheryl Sandberg Leans In At D11

By David Cohen 

Facebook Chief Operating Officer Sheryl Sandberg spoke at AllThingsD’s D11 conference in Rancho Palos Verdes, Calif., Wednesday, touching on several topics in her 45 minutes on stage, including her book, her relationship with Co-Founder and CEO Mark Zuckerberg, Facebook Home, Google Glass, Waze (indirectly), and a Facebook ad network.

Following are some of the highlights. The entire session can be viewed here:

On Lean In: Women, Work, and the Will to Lead:

I wrote Lean In because it turns out that men still run the world, and I’m not sure how well that’s going.

I wrote Lean In to have the conversation we need to have about what it is about gender that’s keeping up from getting more women to the top.

About her relationship with Zuckerberg:

It’s like any relationship. We don’t take it for granted. We treat it really seriously. We sit next to each other. We Facebook message a lot, most of the day. When I was taking days off for my book, I don’t think a day went by when I didn’t talk to him. We made an agreement when I started that we would give each other feedback every Friday.

About Home:

Facebook Home is v1 of what we think is a very large transformation that we think absolutely will happen: building your phone around people. We would love if we could put out a v1 version and get everything right.

For the people who love it, they’re heavy Facebook users, they want that experience. The metrics are working very well for us. They’re using Facebook 25 percent more, and they’re doing 10 percent more messaging.

For the people who don’t love it, they don’t like how it takes over the phone. They don’t like how the launcher reorganizes the apps they already have. But for the most part, they like the two core features we launched — Cover Feed and Chat Heads.

On Google Glass:

I tried Google Glass last week. It took me a minute to figure out how to look at it, but once I did, I quite liked it. We’re not working on a wearable device, but we are one of the first apps to launch on Google Glass. Never say never, but we are not a device-making company.

Sandberg would not comment on reports earlier Wednesday that Facebook was no longer in talks to acquire Israel-based satellite-navigation startup Waze, but she did say:

We’re 5,000 people with over 1 billion users. We have to prioritize everything. It would be great if we could build everything — sure, we’ll build everything you can think of, including maps. But we can’t. So we ruthlessly prioritize. Where the prioritization is hard is when you’re taking things off your list that are good ideas.

On the possibility of a Facebook ad network:

I think it’s pretty obvious that an ad network is a good idea for Facebook, and a lot of people have asked us for it. But when we lay out our priorities for the year and look at the staff we have, we can’t build it.