When 140 Characters Isn't Enough

Twitter is a wonderful tool, but 140 characters is often inadequate to communicate a complete message.

Twitter is a wonderful tool, but 140 characters is often inadequate to communicate a complete message. While longer tweets requiring a click to expand would have provided an answer for issues like answering questions, most users would not click through. As an advertising or messaging vehicle, longer tweets would likely prove ineffective.

One thing the restrictive character limit does is force companies to get creative with social media efforts. Here’s how some companies knock 140 characters out of the park.

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