What's the Content of the Selfie Generation?

Content is consumed primarily on a communications device, the mobile phone, and, as such, it needs to be communicative–an interactive exchange between publisher and user, rather than a passive, lazy narrative.

Today’s teens and young adults are the first generation to have come of age after the rise of the social, mobile web, so the avenues through which they interact with media are by definition new and different.

What does it mean to grow up with access to billions of people and virtually endless amounts of information in your pocket? It means that digital natives maintain higher levels of connectedness with their social circles, and they expect equally high levels of engagement and interactivity from publishers.

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