How Are Social Networks Used to Share Financial Content?

By David Cohen Comment

ShareThisFinanceTopicsByChannelSome 32 million social network users generate roughly 68 million social actions related to finance on a monthly basis, according to a new study (embedded below) by social Web outfit ShareThis.

Of those 68 million social actions, credit and lending are responsible for approximately 20.9 million, followed by:

  • Insurance, 12.8 million
  • Investing, 10.8 million
  • Banking services, 10.5 million
  • Financial planning and management, 4.8 million
  • Accounting, 2.5 million

Other findings by ShareThis included:

  • Twitter is the most likely social network for news, market updates and investments, while Facebook and LinkedIn users gravitate toward financial planning and advice.
  • Respondents were twice as likely to use tablets to share finance-related content.
  • Finance-related social activity spikes around key time periods, including tax season, New Year’s Day, quarterly earnings reports and periods of stock-market volatility.
  • Finance sharing is also seasonal, with sharing related to first jobs and graduations peaking during colleges’ second semesters, while sharing about student loans peaks when students apply for financial aid, as well as six months after graduation, when they begin paying off those loans.

Readers: Did any of the findings by ShareThis surprise you?

ShareThis Finance Study

Image courtesy of Shutterstock.