How Are Social Networks Used to Share Financial Content?

Some 32 million social network users generate roughly 68 million social actions related to finance on a monthly basis, according to a new study by social Web outfit ShareThis.

ShareThisFinanceTopicsByChannelSome 32 million social network users generate roughly 68 million social actions related to finance on a monthly basis, according to a new study (embedded below) by social Web outfit ShareThis.

Of those 68 million social actions, credit and lending are responsible for approximately 20.9 million, followed by:

  • Insurance, 12.8 million
  • Investing, 10.8 million
  • Banking services, 10.5 million
  • Financial planning and management, 4.8 million
  • Accounting, 2.5 million

Other findings by ShareThis included:

  • Twitter is the most likely social network for news, market updates and investments, while Facebook and LinkedIn users gravitate toward financial planning and advice.
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