56% Of Content Shared Online Occurs Via Facebook

By Jennifer Moire Comment

More than half of all content shared on the web occurs via Facebook.

ShareThis arrived at this statistic in a study conducted with StarCom MediaVest Group and Rubicom Partners, and first reported by TechCrunch.

Facebook clearly dominates in the sharing category, accounting for 38 percent of all sharing referral traffic (the next closest are email and Twitter, tied at 17 percent each.) And that’s just the percent of folks who click through.

When examining the raw numbers (links shared but not clicked on), the figure is even higher. In that case, Facebook accounts for a whopping 56 percent of all shared content on the Web, up 11 points from August, 2010.

The study also shows that Facebook links are clicked on an average of 4.3 times, versus Twitter at 4.9 times and email, where links are clicked on an average of 1.7 times.

The study looked at the sharing and clicking habits of the more than 300 million people a month who pass links with a ShareThis button on over a million websites, producing 7 billion pageviews a month.

Readers, how often do you share content on Facebook?