56% Of Content Shared Online Occurs Via Facebook

ShareThis arrived at this statistic in a study conducted with StarCom MediaVest Group and Rubicom Partners, and first reported by TechCrunch.

Facebook clearly dominates in the sharing category, accounting for 38 percent of all sharing referral traffic (the next closest are email and Twitter, tied at 17 percent each.) And that’s just the percent of folks who click through.

When examining the raw numbers (links shared but not clicked on), the figure is even higher.