What Is Driving Facebook’s Referral Growth?

What helped to drive Facebook’s 58.8 percent year-over-year jump in referrals from the end of September 2012 through the same point of 2013? According to social share-button provider Shareaholic, during the same period, mobile referrals from the social network grew by a whopping 253 percent.

What helped to drive Facebook’s 58.8 percent year-over-year jump in referrals from the end of September 2012 through the same point of 2013? According to social share-button provider Shareaholic, during the same period, mobile referrals from the social network grew by a whopping 253 percent.

Shareaholic explained in a post on its blog that the explosion in mobile referrals was simple: Facebook’s mobile user total experienced strong growth, and those users are liking and sharing more content.

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