STUDY: YouTube Pummels Facebook In Post-Click Engagement

Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.

ShareaholicPostClickEngagement650Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.

Shareaholic examined six months’ worth of data from more than 200,000 websites reaching more than 250 million unique monthly visitors, and it shared the following findings:

  • YouTube is the undisputed champion: YouTube drives the most engaged traffic.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in