REPORT: Facebook Accounts for 22.36% of Overall Social Referrals to Sites in 3Q

By David Cohen 

Shareaholic3Q2014Chart650Despite a slight decline during the third quarter of 2014, Facebook was still responsible for nearly one-quarter of social referrals to the more than 300,000 global websites studied by Shareaholic, according to the content amplification platform’s latest report.

Facebook saw its share of social referrals slip 4.41 percent during the third quarter, but its totals were still more than four times those of runner-up Pinterest, according to Shareaholic.

Shareaholic wrote of its third-quarter-2014 findings in general:

Collectively, the eight largest sources of social referrals drove 29.49 percent of overall traffic sites received last month. Compare that to 16.44 percent during the same time last year.

Year-over-year, only three social networks (Facebook, Pinterest and Google Plus) saw their “share of traffic” grow. Each experienced at least a 50 percent bump in share of visits over the past 13 months. The remaining five (Twitter, StumbleUpon, Reddit, YouTube and LinkedIn) saw their shares decline by more than 24 percent.

And on Facebook specifically, Shareaholic wrote:

For businesses, Facebook is a gold mine of audience data and content distribution. For users, it is a highly personalized window into the things/topics/news they care about. In sum, Facebook is everything.

Driving 22.36 percent of overall traffic to sites, Facebook’s share of traffic has exploded in the last year. Since September 2013, its share has increased 115.63 percent (11.99 percentage points) from 10.37 percent. While it didn’t experience significant gains over the third quarter, there is still plenty of room for growth.

Readers: Did any of Shareaholic’s findings surprise you?