How do you get people to share your content on social media?
It’s a big question, and for brands looking to raise awareness of new products and services, massively important. Essentially, it’s all word of mouth. Whether you’re of the mindset that all you need are a few key (and proven) influencers, or if you believe that any and everybody has the potential to be the trigger, to maximise the shareability of your content you need to get folks talking about it with their friends and colleagues. And then hope that those guys pay it forward, too.
This infographic from social@Oglivy outlines their seven principles of social design which, individually and as a collective, proposes to make your content more shareable.