Share With Your Fellow Cooks At New Recipe-Based Social Network

Introducing a new social networking site that uses food as the starting point for social connection. Recipefy is a recently developed webspace that connects foodies to recipes and the culinary community. Launched on March 25th of this year as a division of Extendi, a small Italian web company based out of Florence, Recipefy manages your recipes and allows you to share your cookbook online. The process is simple: you sign in, create an account, upload a profile picture, and start perusing readily available recipes online. Add recipes to your account and share with friends on Facebook and Twitter. Title your recipes, add an "ingredients" list and input directions— don’t forget to add a picture of the final product! The online tool inspires users with new ideas for entrées, appetizers, and desserts. Recipefy also allows users to organize, manage, and tag your online recipes for easy sharing. I caught up with Matteo Alessani, the founder of Extendi, to discuss the aims and motives of Recipefy. “Have you ever been asked for a recipe during a dinner with friends?” Alessani asks, rhetorically of course. “What a bore!” he continues, “I want to write my recipe once and then share it on Facebook and Twitter with everyone at the same time” he says. We’ve all been there: You’re hosting a dinner party, and you’ve done a stellar job so far. Then, it’s time for dessert, and you bring out your famous cheesecake or signature creme tart. After all your efforts, all you want to do is enjoy your treat in the company of your friends, but everyone keeps asking about the ingredients: “What’s in this again?” your company asks, for the third time. Suddenly, you find yourself scribbling down the ingredients and preparation instructions several times over, for each person at the table. Recipefy provides users with an online space to direct people to your recipes. Another benefit of Recipefy? It allows users to gain followers, which can help cooks and chefs gain credibility in online spaces or establish a name for themselves as a reliable source of tasty information. What if your recipe is top secret? Alessani thought of that. Private recipes can be kept in the family with password protected recipes and cookbooks, keeping your family secrets safe! I spent some time surfing through the Recipefy website, and I found myself suddenly hungry. With recipes from all over the globe, with ingredients I’ve never heard of before, the site has enough content to make any browser drool. Like any new social networking space, there’s still a few kinks being worked out: for one, since it’s an international exchange, Recipefy displays recipes in many languages. You may finally settle on the blueberry muffin that you want to attempt only to find the instructions are written in Italian or Spanish. Second, since anyone with a web connection can upload recipes, there’s no quality control, and some of the recipes may not be as tried-and-tested as you’d like. This being said, users can gain credibility for their recipes when members of the Recipefy community “like” and retweet their recipes. Despite these small downfalls, the webspace is quickly establishing itself as a cultural catalogue for food information and the go-to place for the culinary community. For more information, visit the website.

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Share With Your Fellow Cooks At New Recipe-Based Social Network

Amanda Cosco

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Amanda Cosco