Shaq Promoting Diet Strips Affiliate Program Through Facebook and Twitter

NBA superstar Shaquille O’Neal is parlaying his success on Facebook and Twitter to peddle Enlyten’s line of diet strips through his Facebook Page. He originally began his sponsorship of the products in March with an announcement on Twitter, and is now using the buzz around his name to push the series of dissolvable strips to his 800,000 Facebook fans.

Shaq is no stranger to product endorsement, from brands like Icy Hot to Comcast, but his association with Enlyten has been almost exclusively driven through social media channels.

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