Promoting your business to business (B2B) company’s products and services on social media platforms such as Twitter and Facebook has always proven to be a particularly difficult nut to crack, certainly compared to business to consumer (B2C) marketing, where brand after brand has enjoyed the relatively low-hanging fruit, notably in the retail sector.
Here’s why: business products are, for the most part, unsexy. And, all too often, they’re pitched with an equally unappealing lack of enthusiasm. So what’s a B2B marketer to do?
This infographic from Spotlight Communications provides a veritable wealth of information in how to “sex up” your social media B2B marketing campaign, with tips and insights for Twitter, Facebook and LinkedIn.