How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

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By Shea Bennett Comment

How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

Promoting your business to business (B2B) company’s products and services on social media platforms such as Twitter and Facebook has always proven to be a particularly difficult nut to crack, certainly compared to business to consumer (B2C) marketing, where brand after brand has enjoyed the relatively low-hanging fruit, notably in the retail sector.

Here’s why: business products are, for the most part, unsexy. And, all too often, they’re pitched with an equally unappealing lack of enthusiasm. So what’s a B2B marketer to do?

This infographic from Spotlight Communications provides a veritable wealth of information in how to “sex up” your social media B2B marketing campaign, with tips and insights for Twitter, Facebook and LinkedIn.

How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

(Source: Spotlight Communications. B2B image via Shutterstock.)